BullionVault's objective is to operate the world's most cost-effective, secure and accessible market in professional grade bullion for private investors. We do this because:

• We believe there is a deficit of financial responsibility in many modern governments and financial institutions.
• We believe that modern currencies and other paper-based value systems will inhibit savers from retaining their domestic and worldwide purchasing power.
• We believe that using gold to provide protection from this problem is a strategy which has been inaccessible to individuals at a fair price.
• We believe that we are uniquely well qualified to provide that accessibility and to manage the service in a way which maximises security, accessibility and value for our customers.